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Nonprofit Gears Up for Continued Success

TAMPA, FL [May 23, 2016]— Seniors in Service of Tampa Bay, a nonprofit connecting volunteers 55 and over to meet the needs of at-risk seniors, veterans and children in our community, launches its new brand and logo. The rebranding aligns with the organization’s long-term strategic plan.

President and CEO Tammy Criollo and Board Chair Susan Boyd, who was recently honored as winner of the Tampa Bay Business Journal’s Outstanding Director Award for the Small Nonprofit category, have focused on growing the organization and its service to the community. Seniors in Service helps more than 2,500 individuals annually by changing lives through community service.

“The rebranding represents our ongoing transition and growth, which is focused on connecting volunteers with those in need in the community,” said Criollo. “Our programs help seniors live independently in their own homes, assist veterans and military families and mentor at-risk children.”

Recently, Seniors in Service created a governance committee to oversee board accountability, identified high-quality board prospects and created a strategic plan, which included increasing community awareness as a top goal. With more than 76 million baby boomers in the U.S., 10,000 will retire each day over the next 19 years. Seniors in Service rebranding invites this audience to engage in volunteerism and open doors of opportunities by contributing their intellect, talents and energy to make a difference.

“We’re thankful for our volunteers and could not successfully impact lives in our community without them. Now, we invite baby boomers to gear up, volunteer and help make that type of impact sustainable in our community,” said Criollo.

About Seniors in Service of Tampa Bay

Seniors in Service of Tampa Bay, Inc. is a nonprofit 501(c)(3), which engages people in volunteerism, particularly those 55+, to help children succeed and veterans and elders remain independent by recruiting and training devoted and skillful volunteers. Serving Hillsborough, Pinellas and Polk counties since 1984, Seniors in Service meets the needs of the underserved in our community through collaboration with more than 150 community partners. Learn more at Seniors in Service.

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